Final Prototype

Market Research

We began by researching what travel trends were currently on the rise for the upcoming year and discovered the idea of storification, which is similar to jet-setting. Our sources said that many people take an interest in visiting a place after seeing it in a show or movie, and there’s also been an increased interest in visiting local restaurants and stores when traveling to get more immersed in the culture. This idea of connecting more with a trip through stories is on the rise according to Black Tomato, a luxury travel company, which is why we decided to pursue this concept for our app.

User Flow

We wanted to make the explore page the main functionality of the app, with having a trip itinerary and saving past trips being the secondary focus. This is why we structured the app to go straight to the explore page after logging in. The itinerary is so you can jump to a trip that you’re currently taking to see all of the activities and connections to the book easily.

Wireframes

We first drew up some lo-fi wireframes and then digitized them along with putting them in a layout that reflected the user flow. We wanted users to be able to explore by both book and locations so we added that as well.

Logo Design

I knew that I wanted to replace the ‘v’ in Noventure with an open book; I also wanted to emulate the combination of ‘novel’ and ‘adventure’ (which makes Noventure). That’s how I decided on mountains coming out of the book along with some details to give a nighttime imagery. It suggests the concept of a book taking you on a journey, which is exactly what we want our app to help people do.

Before

Updated UI Design

Initial UI Design

User Persona

We pictured our app as having a younger audience and made a user persona of a person in her early twenties who is an avid reader.

User Feedback

After showing our final UI Design prototype to our peers, they gave the following feedback.

Likes:

• clean design

• content takes up all space

• images speak for themselves

Dislikes:

• quotes surrounded in orange

• alignment of quotes

• activity card doesn’t stand out

• text hierarchy unclear

From this, we mainly made changes to the Trip Details page. We made the orange text boxes into orange text so that the activities could shine and also updated the format of the activity boxes themselves. We also updated the text hierarchy throughout the app.

Conclusion

Through this project I learned about the simplicity of app design. Noventure reflects this idea by utilizing the same components over and over for a clean, consistent design that is brought to life with images.

Mood Board

I created a mood board to solidify the color scheme and how we wanted the app to feel. This led to a change to dark mode which we felt made it more cozy.